Written sometime in the 4th Century BC, Aristotle's "Rhetoric" is the definitive treatise on the art of persuasive public speaking. The art of oratorical persuasion was an essential skill for the successful politician during the days of ancient Greece and Aristotle's "Rhetoric" is considered one of the greatest works from antiquity on the subject. Like many of the surviving works attributable to Aristotle, "Rhetoric" was not intended for public dissemination,...

Peter Elbow talks directly to students about the process of writing. Beginning with his own early difficulties with writing as a college student, Elbow provides insights into how one can work through writing problems. Full of detailed instruction and specific skills to aid in writing, this video guides its audience from the initial stages of freewriting to the final stages of the revising process. Useful for students and teachers alike, Peter Elbow...

Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this program he reveals what lies at the heart of his findings: the six principles of influence that form the basis of effective, persuasive appeals. These principles - reciprocation, scarcity, authority, commitment,...

IF YOU'RE TIRED OF REJECTION, THIS IS THE BOOK FOR YOU. Whether you are a novice writer or a veteran who has already had your work published, rejection is often a frustrating reality. Literary agents and editors receive and reject hundreds of manuscripts each month. While it's the job of these publishing professionals to be discriminating, it's the job of the writer to produce a manuscript that immediately stands out among the vast competition. And...

Most people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements. Writing a winning proposal is vital to getting a 'yes' on your next bid. That's why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful...

Draft No. 4 is a master class on the writer’s craft. In a series of playful, expertly wrought essays, John McPhee shares insights he has gathered over his career and has refined while teaching at Princeton University, where he has nurtured some of the most esteemed writers of recent decades. McPhee offers definitive guidance in the decisions regarding arrangement, diction, and tone that shape nonfiction pieces, and he presents extracts from his...

In The Story Is True, folklorist, filmmaker, and professor of English Bruce Jackson explores the ways we use the stories that become a central part of our public and private lives. Describing and explaining how stories are made and used, Jackson examines how stories narrate and bring meaning to our lives. Jackson writes about his family and friends, acquaintances, and experiences, focusing on more than a dozen personal stories. From oral histories...

"MSNBC's Mehdi Hasan isn't one to avoid arguments. He relishes them, as the lifeblood of democracy and the only surefire way to establish the truth. Arguments help us solve problems, uncover new ideas we might not have considered, and nudge our disagreements toward mutual understanding. A good argument, made in good faith, has intrinsic value-and can also simply be fun. Arguments are everywhere--and especially given the fierce debates we're all embroiled...

Long before there were creative-writing workshops and degrees, how did aspiring writers learn to write? By reading the work of their predecessors and contemporaries, says Francine Prose. In Reading Like a Writer, Prose invites you to sit by her side and take a guided tour of the tools and the tricks of the masters. She reads the work of the very best writers-Dostoyevsky, Flaubert, Kafka, Austen, Dickens, Woolf, Chekhov-and discovers why their work...

Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable," and why pharmaceutical companies transitioned...