Alibaba's world : how a remarkable Chinese company is changing the face of global business
(Book)

Book Cover
Average Rating
Published
New York, NY : Palgrave Macmillan Trade, 2015.
Format
Book
Edition
First edition.
ISBN
9781250069870 (hardback), 1250069874 (hardback)
Physical Desc
x, 242 pages ; 25 cm
Status
Manchester City Library - Nonfiction - Main Floor - Nonfiction Shelves
381.14209 ERI
1 available

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LocationCall NumberStatus
Manchester City Library - Nonfiction - Main Floor - Nonfiction Shelves381.14209 ERIOn Shelf
LocationCall NumberStatus
Derry Public Library - Nonfiction - Adult Level381.142 erpOn Shelf

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Published
New York, NY : Palgrave Macmillan Trade, 2015.
Edition
First edition.
Language
English
ISBN
9781250069870 (hardback), 1250069874 (hardback)

Notes

Bibliography
Includes bibliographical references and index.
Description
"In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the e-commerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape--with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba--and its inevitable descendants--is both essential and instructive"--,Provided by publisher.
Description
"What is as powerful as Google, more popular than Facebook, and more economically disruptive than Amazon and eBay combined? Alibaba operates the world's biggest online shopping mall, with 600 million registered users (Amazon has roughly 200 million). It executes about 80% of China's e-commerce transactions and generates nearly 70% of all packages in China, making up close to 2% of China's GDP. And its marketplaces include another 60 million small and medium-size business users spread over 200 countries. This Chinese company is poised to make its global debut with an IPO that could be the largest in history. But what is Alibaba? How does it work? And why should we be paying attention? Porter Erisman shows how Jack Ma, a charismatic Chinese schoolteacher, rose from obscurity to revolutionize commerce in China, and now the world. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the Web-phobic Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the e-commerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape--with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba--and its inevitable descendants--is both essential and instructive"--,Provided by publisher.

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Citations

APA Citation, 7th Edition (style guide)

Erisman, P. (2015). Alibaba's world: how a remarkable Chinese company is changing the face of global business (First edition.). Palgrave Macmillan Trade.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Erisman, Porter. 2015. Alibaba's World: How a Remarkable Chinese Company Is Changing the Face of Global Business. Palgrave Macmillan Trade.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Erisman, Porter. Alibaba's World: How a Remarkable Chinese Company Is Changing the Face of Global Business Palgrave Macmillan Trade, 2015.

MLA Citation, 9th Edition (style guide)

Erisman, Porter. Alibaba's World: How a Remarkable Chinese Company Is Changing the Face of Global Business First edition., Palgrave Macmillan Trade, 2015.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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